{"id":7952,"date":"2014-05-12T13:16:50","date_gmt":"2014-05-12T13:16:50","guid":{"rendered":"https:\/\/www.engenhart.com\/?p=7952"},"modified":"2019-08-30T13:00:03","modified_gmt":"2019-08-30T13:00:03","slug":"corporate-identity-playtime-one-album-one-evening","status":"publish","type":"post","link":"https:\/\/www.engenhart.com\/en\/corporate-identity-playtime-one-album-one-evening\/","title":{"rendered":"Corporate Identity \u00bbPLAYTIME\u00ab \u2013 Playtime. One album, one evening."},"content":{"rendered":"<div class=\"cf\"><div id=\"gallery-slider\" class=\"hide\">\n        \t<ul class=\"slides\"><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-fanta-4-scala-poster-engenhart.jpg\" alt=\"Die Fantastischen Vier Playtime Plakat Engenhart\" width=\"1150\" height=\"1620\" class=\"size-full wp-image-9197\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-fanta-4-scala-poster-engenhart.jpg 1150w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-fanta-4-scala-poster-engenhart-213x300.jpg 213w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-fanta-4-scala-poster-engenhart-727x1024.jpg 727w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon.jpg\" alt=\"playtime-cd-bowie-babylon\" width=\"1150\" height=\"1620\" class=\" size-full wp-image-9086\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon.jpg 1150w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon-213x300.jpg 213w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon-768x1082.jpg 768w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon-727x1024.jpg 727w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-full wp-image-9083\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/PLAYTIME-Flyer-bowie.gif\" alt=\"playtime-flyer-bowie\" width=\"1500\" height=\"1000\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-large wp-image-9048\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat-727x1024.png\" alt=\"engenhart-playtime-hoermaschine-plakat\" width=\"640\" height=\"901\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat-727x1024.png 727w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat-213x300.png 213w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat-768x1082.png 768w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat.png 1150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-large wp-image-9052\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat-727x1024.jpg\" alt=\"engenhart-playtime-nas-plakat\" width=\"640\" height=\"901\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat-727x1024.jpg 727w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat-213x300.jpg 213w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat-768x1082.jpg 768w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat.jpg 1150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-full wp-image-7957\" title=\"playtime-1\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-1.jpg\" alt=\"\" width=\"575\" height=\"810\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-1.jpg 575w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-1-212x300.jpg 212w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-full wp-image-7963\" title=\"Playtime_Flyer_Web_3\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/Playtime_Flyer_Web_3.png\" alt=\"\" width=\"575\" height=\"810\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/Playtime_Flyer_Web_3.png 575w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/Playtime_Flyer_Web_3-212x300.png 212w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-full wp-image-8552\" title=\"engenhart-playtime-nas\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas.png\" alt=\"\" width=\"575\" height=\"810\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas.png 575w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-212x300.png 212w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-fanta-4-scala-poster-engenhart.jpg\" alt=\"Die Fantastischen Vier Playtime Plakat Engenhart\" width=\"1150\" height=\"1620\" class=\"size-full wp-image-9197\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-fanta-4-scala-poster-engenhart.jpg 1150w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-fanta-4-scala-poster-engenhart-213x300.jpg 213w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-fanta-4-scala-poster-engenhart-727x1024.jpg 727w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon.jpg\" alt=\"playtime-cd-bowie-babylon\" width=\"1150\" height=\"1620\" class=\" size-full wp-image-9086\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon.jpg 1150w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon-213x300.jpg 213w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon-768x1082.jpg 768w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-cd-bowie-babylon-727x1024.jpg 727w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-full wp-image-9083\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/PLAYTIME-Flyer-bowie.gif\" alt=\"playtime-flyer-bowie\" width=\"1500\" height=\"1000\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-large wp-image-9048\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat-727x1024.png\" alt=\"engenhart-playtime-hoermaschine-plakat\" width=\"640\" height=\"901\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat-727x1024.png 727w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat-213x300.png 213w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat-768x1082.png 768w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2016\/08\/engenhart-playtime-hoermaschine-plakat.png 1150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-large wp-image-9052\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat-727x1024.jpg\" alt=\"engenhart-playtime-nas-plakat\" width=\"640\" height=\"901\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat-727x1024.jpg 727w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat-213x300.jpg 213w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat-768x1082.jpg 768w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-plakat.jpg 1150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-full wp-image-7957\" title=\"playtime-1\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-1.jpg\" alt=\"\" width=\"575\" height=\"810\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-1.jpg 575w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/playtime-1-212x300.jpg 212w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-full wp-image-7963\" title=\"Playtime_Flyer_Web_3\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/Playtime_Flyer_Web_3.png\" alt=\"\" width=\"575\" height=\"810\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/Playtime_Flyer_Web_3.png 575w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/Playtime_Flyer_Web_3-212x300.png 212w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/li><li><img loading=\"lazy\" decoding=\"async\" data-jp_gallery=\"fullscreen\" class=\" size-full wp-image-8552\" title=\"engenhart-playtime-nas\" src=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas.png\" alt=\"\" width=\"575\" height=\"810\" srcset=\"https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas.png 575w, https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/engenhart-playtime-nas-212x300.png 212w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/li>\t<\/ul>\n        \t<a href=\"#fullscreen\" class=\"gallery-switch-fullscreen\">Switch to Fullscreen<\/a>\n        <\/div><div class=\"project-text\"><p> Die Fantastischen Vier Playtime Plakat EngenhartStuttgart, 11.5.2014<br \/>\nPlaytime Organisation Stuttgart<br \/>\nEngenhart &#038; Bui GbR<br \/>\nPlaytime \u00ae. One album, one evening.<br \/>\nBranding and Corporate Identity<br \/>\nin collaboration with Duc Thi Bui<\/p>\n<p>Concept<br \/>\nBranding<br \/>\nText<br \/>\nCorporate Communication<br \/>\nPosters<br \/>\nPublic Relations<br \/>\nWebsite<br \/>\nCinema Trailer<br \/>\nLogo<br \/>\nSocial Media Integration<\/p>\n<p>The Playtime logo design achieves its symbolic character through a simple device: By trimming the letter M on both sides, the pointy central tip of the Neutra Face M comes into sharp focus, thus recalling the pointy tip of a record needle. This is combined with a zigzag line that suggests both the groove of a vinyl record and the frequency line of music on an equalizer.<\/p>\n<p>Since Playtime events always take place in venues like theaters or cinemas, the logo also encompasses the concept of a listening audience. The zigzag line could indicate a row of seats, and the trimmed M a curtain, just to name one possible interpretation.<\/p>\n<p>The Playtime poster design references a typical movie poster layout in the arrangement of its elements and especially in the design of its text.  The text, an abstract of the idea and intention of Playtime, is arranged and styled like movie poster credits. Furthermore, its reduction to white letters on a black background evokes the projection of content on a movie screen.<\/p>\n<p>Playtime is presented by Engenhart.com.<\/p>\n<p><a href=\"http:\/\/www.thibui.de\" title=\"Duc Thi Bui\" target=\"_blank\" rel=\"noopener noreferrer\">www.thibui.de<\/a><br \/>\n<a href=\"http:\/\/www.timeforplaytime.com\" title=\"PLAYTIME\" target=\"_blank\" rel=\"noopener noreferrer\">www.timeforplaytime.com<\/a><\/p>\n<p><em>* Causales Cultural Brand Award \u2013 Trendbrand of the year 2016 \u2013 nominated<\/em><br \/>\n<em>* Graphis Poster Annual 2016 \u2013 Silver<\/em><br \/>\n<em>* Red Dot Award Communication Design \u2013 award for high design quality<\/em><br \/>\n<em>* German Design Award 2017 \u2013 Nominee<\/em><\/p>\n<div class=\"social-container-popup\"><div class=\"social-popup\"><a id=\"close-social-popup\">Social Media PopUp schlie\u00dfen<\/a><a class=\"twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Corporate%20Identity%20\u00bbPLAYTIME\u00ab%20\u2013%20Playtime.%20One%20album,%20one%20evening.&amp;url=https%3A%2F%2Fwww.engenhart.com%2Fen%2Fcorporate-identity-playtime-one-album-one-evening%2F&amp;via=engenhart\" target=\"_blank\">Twitter<\/a><a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.engenhart.com%2Fen%2Fcorporate-identity-playtime-one-album-one-evening%2F\" target=\"_blank\">Facebook<\/a><a class=\"pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.engenhart.com%2Fen%2Fcorporate-identity-playtime-one-album-one-evening%2F&amp;media=https:\/\/www.engenhart.com\/wp-content\/uploads\/2014\/05\/thumb-playtime.jpg&amp;description=Corporate%20Identity%20\u00bbPLAYTIME\u00ab%20\u2013%20Playtime.%20One%20album,%20one%20evening.\" data-pin-custom=\"true\" target=\"_blank\">Pin It<\/a><a class=\"print\" href=\"javascript:window.print()\" target=\"_blank\">Seite drucken<\/a><\/div><\/div><\/div><\/div>\n        <div class=\"videos\">","protected":false},"excerpt":{"rendered":"<p>Playtime Organisation<br \/>\nOne album, one evening.<br \/>\nCorporate Identity<\/p>\n","protected":false},"author":3,"featured_media":7956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,17,6,8,122],"tags":[648,647],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate Identity \u00bbPLAYTIME\u00ab \u2013 Playtime. One album, one evening. - Engenhart \u00b0 Design Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engenhart.com\/en\/corporate-identity-playtime-one-album-one-evening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Identity \u00bbPLAYTIME\u00ab \u2013 Playtime. One album, one evening. - Engenhart \u00b0 Design Studio\" \/>\n<meta property=\"og:description\" content=\"[:de]Playtime Organisation One album, one evening. Corporate Identity [:en]Playtime Organisation One album, one evening. 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