Stuttgart, 20.8.2017
Branding for #bebeethoven
PODIUM Musikstiftung Esslingen
Invited Competition

Communication Concept
Corporate Design
Virtual Reality Application

»Fellowships for young musicians

Germany is preparing to celebrate Beethoven’s 250th anniversary in 2020. Performances of his works will be given throughout the country. The project “#bebeethoven” does not, however, aim to present yet another interpretation of his musical oeuvre, but rather develop and test new musical production methods in the spirit of Ludwig van Beethoven. Beethoven – one of the most frequently performed composers in the world – had always been an unconventional thinker, a maverick, an entrepreneur who shook up the music scene of his time, developed new artistic formats and was known for snubbing social conventions. The project “#be beethoven” is about the courage to take artistic risks, about unconventional thinking and the attempt to try out new methods of composition, technique, production, performance, distribution and presentation of classical music in six areas of artistic work: concert design, composition, musical production, performance/music theatre, political music and education/presentation/communication.

Twelve fellowships

As a contribution to the Beethoven Commemorative Year, the Federal Cultural Foundation will provide funding to the PODIUM Esslingen music festival to establish twelve one-and-a-half-year fellowships for international artists. The production partners will support the fellows by involving them in their internal operations, for example, with respect to infrastructure, staffing, orchestra performances, rehearsals etc. The participating partners are likely to include the Ensemble Resonanz in Hamburg, the ZKM │ Institute for Music and Acoustics in Karlsruhe, Operadagen Rotterdam & Muziektheater Transparant, Radialsystem V in Berlin and the Tonhalle Zürich. (…)«

Quelle: Kulturstiftung des Bundes, www 2017

PODIUM Musikstiftung Esslingen

Invited competition,
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