Stuttgart, 15.8.2016
Corporate Identity for »Lernende Kulturregion Schwäbische Alb«
A part of Trafo – Models for Culture in Transformation
Branding & Consulting
Corporate Identity
Inclusive Communication Design
Logo & Brand Development
Editorial Design
Scenography Congresses
Website
In close cooperation with partners on location, TRAFO aims to develop concepts for transforming existing cultural organisations in selected model regions. The focus is not so much on saving as many of these organisations as possible, but rather examining what kind of alternative role they could play: Who do they want to reach? What would an attractive cultural infrastructure in the region look like in the future? How can things be organised differently? TRAFO provides funding to projects and artistic approaches which have a pioneering function and point the way to new methods of cultural production.
Four regions in Germany have been selected as examples of the diverse challenges facing structurally weak regions. Model projects in the Oderbruch region, southern Lower Saxony, in the Saarpfalz and the Swabian Alb will demonstrate the potential that change can bring about. Applying participative, cooperative and identity-building approaches, they will offer examples of how local and regional cultural organisations can reinvent themselves as modern and exciting educational and cultural venues. ( Source: Federal Cultural Foundation of Germany )
Client:
Lernende Kulturregion Schwäbische Alb
Landratsamt Ostalbkreis Aalen
Messebau: DIMAH Messe & Event GmbH
3D Skulptur: Designgroup GmbH
Photography: Copyright Moritz-Jekat-Bexbach
Photography Scenography: Marc Engenhart
www.lernende-kulturregion.de
www.kulturstiftung-des-bundes.de
* The project is funded by the
federal cultural foundation of germany
* Invited competition, 1. Platz