Stuttgart & Berlin, 7.12.2012
Grundlegend neues Corporate Design
für das Council of Europe / Conseil de l`Europe
Invited european tender/competition 2012,
A new visual language for the Council of Europe should engage through its lucidity and accessibility, providing the committees and public relations officers of the Council of Europe with communication materials that possess a strong visual identity that will be anchored in the public consciousness.
One of the main goals is to minimise confusion and create an identity that is eminently recognizable, on any media. A good corporate design should simplify communication; enhance the readability of information and the presentation of facts; and generally facilitate the transmission of ideas. It should create smart processes in the daily work of offices and public relations bureaus in all areas of communication and representation.
The Council of Europe’s corporate design should leave an indelible impression in all of its visual and textual communications and internal and external activities. All design parameters should represent the idea of bringing Europeans together. The unity of the corporate identity is a triptych representing the protection of human rights, the protection and vitalisation of democracy and the prevention of the return of barbarism through the rule of law.
The Council of Europe should be known and recognized as the founder of the European idea, as an organisation that fosters economic and political growth, and as a constantly evolving institution.
We developed smart rules to enhance the visibility of any activities in the international context to all target audiences in digital and real space. And we created a visual atmosphere based on the organisation’s founding identity and the notion of a future for all in Europe. Furthermore, the new corporate design should heighten the awareness of this unique and powerful institution in the international public eye.
»The Council of Europe, based in Strasbourg (France), now covers virtually the entire European continent, with its 47 member countries. Founded on 5 May 1949 by 10 countries, the Council of Europe seeks to develop throughout Europe common and democratic principles based on the European Convention on Human Rights and other reference texts on the protection of individuals.« Source www.coe.int
Council of Europe / Conseil de l’Europe,
Engenhart Stuttgart was invited and submitted this proposal in the framework of a Council of Europe call for tender launched in October 2012.